This not only improves your user experience but also gives you valuable data on what people are searching for. They can rank on search engine visual searches and can be discovered more readily than the articles themselves. Additionally, images break up text-heavy pieces and can make articles more enjoyable. Some types of images (like infographics) are also easier to share and can make your content more popular. On-page SEO tells search engines a lot about the structure of your site and the content of your site’s pages.
Create user-friendly content
On-page SEO is fine-tuning various website components to help search engines crawl, understand, and rank pages for relevant queries. Check any internal links to this page for bounce backs or other errors. Are there links to pages you could add to help visitors find information they need? Could you replace any links or move a link to help guide someone to the next page? Make sure all pages are linked correctly in your header and footer navigation too. Avoid using overly long phrasing and special characters so that your URL looks neat and is easier to remember.
It also shows Google that your page is a hub of high quality content. Then, add a few internal links from those pages to a high-priority page on your site. You want to check your site’s code to make sure your page title is wrapped in an H1. So, we changed the blog post into a comparison article PLUS a free interactive backlink checker tool.
Apply Schema Markup
Finally, assess the user experience by looking at factors like page load speed, mobile optimization, and site navigation. An On Page SEO Audit is important because it can identify issues with your content that could hurt user engagement and confuse the crawlers. When you have multiple pages trying to rank for one target keyword, search engines aren’t sure which page is the best one to show to a user.
Images can enhance the visual appeal and engagement of web pages. Plus, optimizing images with alt tags (more on that below) can help drive traffic from image search results. Merely creating and publishing your website isn’t enough — you must optimize it for Google and other search engines in order to rank and attract new traffic. Practices like keyword optimization are easy, but achieving significant results requires understanding algorithms and industry competition. It’s part of a broader SEO strategy that includes off-page and technical SEO.
- Adding a Content Delivery Network (CDN) spreads your content across multiple servers, making it load faster for users in different locations.
- It includes optimizations to visible content and the HTML source code.
- This chapter shows you how their robots crawl the Internet to find your site and add it to their indexes.
On-page SEO is everything you can do internally to boost your rankings, including keyword optimization, meta descriptions, title tags, alt text, and website structure. On-page SEO is important because it helps improve your rankings in search engines. The higher your ranking, the more likely people can SEO Anomaly find your site when browsing. This helps people who are interested in what you’re offering find your products, content, or services, increasing organic traffic and helping you grow. Whether it’s to read a blog post or check out a product page, people browse your content. Optimizing your content can help search engines understand and rank your content, which can lead to people finding your website.
It also aligns with voice search queries and mobile-first indexing. Adding it to relevant pages can boost visibility and drive more traffic. Regularly reviewing and updating your content ensures it stays accurate and valuable. Add new insights, refresh outdated information, and optimize for current search trends. This practice shows users and search engines that your site is active and reliable. Content that answers your audience’s questions makes your website a trusted source.