First of all, long-form content tends to be more comprehensive, which means you’ve likely covered many sub-topics that could help position you as an authority on the topic. The truth is you’re not going to rank higher by filling your article with fluff. It doesn’t make sense to force an article to be 2,500 words just because your competitors have posts of a similar length. It’s safe to assume your readers want quick and organized answers to their questions. Previously, meta descriptions were limited to around 156 characters. Google updated this in December 2017 to 320 characters, but then reverted the change to between 150 to 170 characters.
- To ensure that your website stands out in the sea of millions of others move past the what is SEO stage and get moving on your SEO strategy.
- Sometimes it’s due to confusing site navigation, misleading headlines or links, excessive ads, or even simple mistakes where visitors click on a link or button by accident.
- This is a critical step in SEO for beginners, as understanding the right keywords will guide your entire strategy.
- As you can see, the happier you make Google’s users, the higher you’ll rank.
Qué es SEO
We studied almost one billion web pages and found a clear correlation between referring domains (links from unique websites) and organic search traffic. For example, most top-ranking pages for “avocado seed” are blog posts serving as how-to guides for planting the seed. The use of “easy” and “simple” angles indicates that searchers are beginners looking for straightforward advice. Understanding SEO’s definition is only the beginning of understanding how it works. First, you need to learn how search engines work, as their advanced algorithms power the search results and determine where websites appear in the search results. Links are how search engines discover new pages and judge their “authority.” It’s hard to rank for competitive terms without links.
¿Qué es el SEO o Search Engine Optimization?
Backlinks from higher credibility sites are, of course, more valuable than those from lower credibility SEO Anomaly sites. The more high-quality backlinks you have, the higher you’ll rank. But make no mistake about the factors at the bottom of this list. As you can see in the below chart, “Other” factors, like unlinked mentions, social signals, domain history, outbound links, and site structure, carry 1% weight. But given that there are at least 200 Google ranking factors; that’s at least 189 “other” factors that collectively make up that 1%. In other words, those seemingly small factors, like keywords in URL, that on their own make up 1%, are not so small.
As mentioned above, you should only allow one version of your URLs to be accessed, with redirects in place to divert users and crawlers to the correct URL. This goes further when considering other factors, like the casing used in your URLs. For example, the following URLs will likely load the same content, meaning search engines could index them both as two separate pages. At first, this doesn’t seem fair, as you can’t stop someone from creating a bad backlink to your site.
After all, SEO helps you reach a wider, relevant audience and effectively engage with it. This is an essential part of growing your network and establishing expertise, which leads to improved SSI. At least is necessary one link to your website using the proper anchor text and quality for going higher in Google. Link-building is easier when your have a great Content Marketing strategy, if not is going to be virtually impossible. We make sure content creators are not only writing or posting anything they find interesting. The content optimize for SEO needs to follow the strategy of our traffic analysis.
