For example, Screaming Frog is great for on-site SEO auditing, but you can’t do keyword research. KWFinder is an excellent tool for KW research, but it’s lacking in advanced features, such as KW gap analysis and thorough site auditing. These tools are usually more affordable than all-in-one solutions. As mentioned above, not all SEO programs are meant to be comprehensive—some are niche tools with only one or two features.
Link Building, Monitoring, and Analysis Tools
Google Analytics 4 is one of the best free SEO tools that every digital marketer should be using. With the detailed information from Google Analytics, digital marketers can tweak their content strategy and figure out what works and what doesn’t. If you’re looking to get started with SEO or want to achieve better results for the low cost of $0, here are 110 of the best free SEO tools you should be using. There are even a few toolsets that can help you in more than the areas we just mentioned, giving you more of an all-at-once glance at your SEO performance. SEO tools are incredibly useful, but you must understand how to use them to get the most out of them. Paid subscription tools can be highly effective and usually come with support.
Masters In Marketing
- Developed by acclaimed marketing expert Neil Patel, Ubersuggest provides a comprehensive range of SEO and content planning features at an affordable price.
- It digs deeper into link data than anything else on the market, uncovering insights that broader platforms miss.
- You need to find out what people are searching for and create relevant content for those keywords.
- There are several free SEO tools, including Google Keyword Planner, WordStream’s free keyword research tool, and MozBar’s SEO toolbar.
- While it’s highly focused and practical for local SEO, it doesn’t cover the full range of organic SEO features like backlink audits or deep content optimization.
AdRoll tops our list of e-commerce SEO tools for advertising, aiding brands in revenue growth and time-saving efficiency. Seamlessly integrating web ads, social ads, and email campaigns, this tool maximizes marketing impact, powered by its advanced machine learning for real-time data analysis. Similarweb is another go-to platform for ecommerce competitor analysis, providing 360-degree insights into market trends and consumer behavior. This tool equips merchants with features like competitor analysis and market trend insights, empowering you to uncover growth opportunities and make informed strategic decisions. Our free website ranking and keyword research tool allows you to uncover high volume keywords to boost your SERP’s.
On specific features, I prefer the link analysis in Ahrefs over the other tools. So if you’re planning on doing a lot of link building, it’s worth getting through the learning curve. The pricing plans include one plan for the websites and two programs for digital marketers. On the other hand, the White Label plan and the White Label and Embedding plan for digital marketers cost $29 per month and $59 per month, respectively. Other more advanced plans include Pro Plus at $225 and Enterprise at $450. Apart from this, you also get a 30-day free trial; no credit card is needed.
🤖 Technical SEO tools
Made to improve the performance of your website by thorough auditing and ongoing monitoring, Plerdy is a multifarious SEO and digital marketing tool. Companies trying to properly raise their online presence and user interaction depend on this technology. SEMrush is a premier online visibility management SaaS platform, offering indispensable tools for ecommerce competitor analysis. Widely recognized in the industry, SEMrush empowers businesses to optimize their online visibility and gain a competitive edge in the ecommerce landscape.
We know that choosing the right SEO software for an agency can be overwhelming. Every vendor swears they’ve built the perfect platform, but when managing dozens of clients with different needs, most of these “comprehensive solutions” fall apart fast. Their suite of free tools is solid, and I typically rely on it BHS Links for domain authority checks and basic on-page evaluations. I work at SEO.AI, so it might not be a surprise that I’m mentioning it here, but I genuinely think it’s one of the best tools around.
In addition to being faster, this approach also helps ensure that your final product is high quality and relevant to your target audience. It’s powered by natural language processing (NLP) and GPT-3 AI to generate custom-tailored content in seconds – be it for web copy, blog posts, or even full marketing campaigns. Luckily, with the rise of AI and SEO tools, it’s easier than ever to know how to do SEO right. Thank you for supporting the partners who make SitePoint possible. After that, map out your current processes and identify the bottlenecks—not just minor annoyances but issues that are actually costing you time and clients.
You don’t need to try all these tools, you just need to figure out which one works best for your business. If you’re serious about figuring out the web’s complicated link ecosystem, Majestic is the clear leader. Founded in 2004, this seasoned SEO tool has earned its reputation by offering unmatched depth in backlink data. While other SEO tools for agency treat backlink analysis as just another feature, Majestic has built its entire platform around mastering link insights.